Fake Genius London Board Meeting and Auction
September 2004

Objective: To creatively raise awareness of the Greenpeace Defending Oceans campaign.

Brenda worked alongside Suzanne Bissett, curator of art official, in advising Desiree Mejer, founder of Fake London, on the campaign issue, creative messaging, contents for artists’ design brief and overseeing artist liaison. A photographic book, with images by Davy Jones, was produced to accompany the project.

Among the 22 artists who joined forces to help raise public awareness for the Defending Oceans campaign were Primal Scream, Basement Jaxx, Julian Opie, Billy Childish, Rob & Roberta Smith, Jimmy Turrell and Peter Stintson.

Each had taken the humble body board and made it their own by creating original designs and pictures on boogie boards. The Board Meeting has toured London, Paris and Tokyo. In January 2005, the boards were auctioned on line and proceeds donated to Greenpeace.

Dead Dolphin Delivery
June 2004

Objective: To devise and execute a high-impact activity to highlight dolphins that had been caught and killed in fishing nets, culminating in a delivery to the doorstep of DEFRA, the Government department responsible for fisheries policy. The aim was to embarrass the Government on its failure to stop bycatch of dolphins.

Brenda was the project manager and devised the concept of the dead dolphin encased in ice with a built-in sound system playing sampled sound-bites fused with live recordings of dolphin calls.

She worked closely alongside ice sculptor Duncan Hamilton, in overseeing the artistic direction of the scuplture and was the producer in advising creative direction for the sound composition composed by James Barnett of Mi-7 Recording Studios. James was also the technical adviser on the construction of the sound system. The delivery activity generated wall-to-wall national and regional media attention and, as a result, the UK Government issued a statement supporting the Greenpeace demands.

Q Magazine
Essential Glastonbury CD,
June 2004

Objective: To tie in with the Glastonbury Festival 2004, Q magazine and Greenpeace collaborated in producing a CD cover-mount to help raise awareness of the Save or Delete Campaign for the protection of the world’s ancient forests. The CD featured artists such as Radiohead, David Bowie, Muse and Coldplay.

Brenda was responsible for securing the media partnership for Greenpeace with Q, and worked closely with the marketing director in overseeing marketing and art direction of the CD.

She commissioned and briefed Jody Barton, of Big Active, to design the original CD artwork and assisted in artist liaison by securing music tracks and campaign endorsement from Thom York. The CD was printed on 100 per cent recycled/FSC paper to strengthen the positive message to Q readers. The CD sold a quarter of a million copies.

During the past two years, Brenda has secured media sponsorship with Q magazine to champion Greenpeace as the charity it promotes at the Q Music Awards.

> More: collaborator testimonial

Save or Delete Campaign
2000-2003

Objective: To raise the profile and urgency of the issues of illegal logging and protection of the world’s last remaining ancient forests, and to promote positive solutions such as FSC (Forest Stewardship Certified products.)

During 2000-2003, Brenda was responsible for the project management and devising of the original concept of Save or Delete. This involved developing the key messages, images and PR events that communicated through this integrated public awareness campaign to reach its target audiences of young people, consumers, politicians, the timber industry and the media.

In 2000, Brenda sought professional advice from Geoff Glendenning, the marketing strategists of Playstation. She worked alongside Geoff in devising the marketing and communications and brand strategy to appeal to a younger audience by firing them up to participate in the campaign. As an extension of the media and design team, external expertise was provided by Third Planet International and Spring PR.

The success of Save or Delete saw it nominated for the Best British Environmental Campaign by BEMA (British and Media Awards) in 2001. It was also nominated for the best communications campaign by The Times newspaper and best campaign by Creative Review. A raft of targeted media coverage was generated from across the board in the style, music and arts press.

www.saveordelete.com

Save or Delete Trailblazers,
2000-2003

Brenda was responsible for the project management, event and production of the following creative activities, which also included the role of artist/artiste liaison, briefing creative work and overseeing art direction:

> Banksy was commissioned and created the controversial and provocative image of Jungle Book characters gagged in the middle of a razed forest. This image was used across the Save or Delete campaign on billboards, postcards, stickers and posters. A dedicated website was also created to support the campaign with simple activation mechanisms for individuals to lobby the UK Government to take action and implement solutions in combating the illegal log trade and imports to the UK.

> Clubland Goes Green: Lol Hammond, Chris Coco, Rob de Bank, Tom Middleton, Mr Scruff and Tim Westwood where among the many well known DJs championing Greenpeace in the UK clubland.

> Gavin Turke, Corrine Day, John Richmond, Preen, House of Jazz, Betty Jackson and Gavin Rossdale were among 40 personalities, including art students, who created original T-shirts and images to depict the ancient forests crisis. An exhibition/PR launch and charity auction was held at Notting Hill Arts Club, for which the curator was Sarbjit Girn, of Artbelowzero.

> September 2003: The Save or Delete illustration exhibition and PR launch at Oxo Gallery featured 12 international illustrators including Jasper Goodhall, Peter Fowler, Shiv and Jody Barton. They created original pieces of artwork depicting the ancient forests crisis in Indonesia to support the wider Greenpeace campaign in investigating the illegal log trade from Indonesia to UK markets. The curator was again Sarbjit Girn and illustrators were represented by Big Active with accompanying campaign materials designed by Tom or Paul . Dazed and Confused were the media partners. The exhibition secured coverage across the board in the soft media including the style, art and design press, national newspapers and online.

> October 2003: Book Campaign – PR launch at the Groucho Club where authors signed up to the campaign to pressure their publishers to have their books printed on ancient forest-friendly paper. Authors including J K Rowling, Helen Fielding, Ben Elton, Philip Pullman, Ian Rankin and Joanna Trollop were enlisted, and have been championing the campaign. Quentin Blake was commissioned and created the original artwork for the bookmarks which were distributed to book networks and events. In 2005 - publishing houses including Random House and Bloomsbury have introduced a ancient forest-friendly paper policies for their books.

Other Trailblazers

Brenda was responsible for the project management, event and production coordination and media partnership of the following creative activities, which also included the role of artist liaison.

Glastonbury Music Festival VIP Backstage area.
> 2005 – James Blunt, Sons and Daughters, MIRO and The Sweet Chap were among the artistes that fought the mud to perform at the Greenpeace and Dazed and Confused stage in the VIP Bar.

> 2004 – Kurt Jackson resident artist for Glastonbury donated 22 paintings that were exhibited and auctioned to raise monies for Greenpeace.

> 2003 - Night and Day – Dazed and Confused/Polaroid and Greenpeace collaboration. Franz Ferdinand and Basement Jaxx were among the performers and celebrity figures who were given Polaroid cameras to document a day at the festival.

> June – September 2005: U2 Vertigo European Tour. 15 Greenpeace European offices take part in over 22 concerts promoting awareness of the work of Greenpeace to U2’s millions of fans.

> July 2000 – The Great Organic Picnic – London. Jude Law, Goldsmiths, George Michael were among the host of celebrities that joined thousands of individuals in the first ever sit down organic picnic in opposition to GM Foods.

> July 1999 – Food Writers Against GM Food - PR campaign launch at the Savoy Hotel. Over 150 of Britain’s leading food writers including:- Joanna Blythman, Fay Maschler, Nigel Slater, Antony Worrall Thompson and Egon Ronay) take their stance against the introduction of GM foods to campaign and put direct pressure on the UK Government, biotech industry and supermarkets. This campaign launch became the catalyst in creating the public debate and consumer rejection of GM foods.